“We never put our own priorities first. If I save money and diminish my stakeholders ability to succeed, then I am counter productive and they are not going to use me again.” – Greg Antoniono, Anthem
Today on the show, I am joined by Greg Antoniono. Greg is the Sourcing Director for Marketing at Anthem, one of the giants of the US Health Care industry
Over the course of the last eight years, Greg has taken his marketing procurement group on a journey from having very limited influence to being a key partner with a direct line to the Chief Marketing Officer.
In today’s show, Greg and I discuss the key steps and learnings that he, and Anthem, took on that journey.
Areas we cover include:
For more information, visit: http://artofprocurement.com/anthem