016: Apply Marketing Procurement Best Practices to Become Relevant to Your Difficult Business Stakeholders, with Bob Rodwell

Todays guest is Bob Rodwell, and we discuss how to apply marketing procurement best practices to become relevant to your difficult business stakeholders.

Bob shares some great advice, including

• How to become relevant when managing the Marketing category
• Applying Marketing Procurement best practices to become relevant to your difficult stakeholders.
• Best practices for managing RFP’s for creative services
• Why Pepsi decentralizing marketing procurement was a one off, and not part of a broader trend.

Shownotes can be found at artofprocurement.com/marketingintro

Please share this episode if you have found it helpful.

Till next time,

Philip Ideson